Inexpensive Marketing with Education Based Marketing 

Education Based Marketing and Permission Based Marketing are similar concepts which highly effective for professional practices.  Many forms of advertising are "interruption marketing" in which someone tries to interrupt you and get your attention.  Interruption based marketing can be very annoying and is the type of marketing that leads private practitioners to want to avoid marketing. 

On the other hand, education based and permission based marketing are making information available to be found by people searching for information.  The Internet is an ideal medium for education based marketing, because it is an inexpensive marketing method. 

As a professional you should be seeking to be seen as an expert in your field.  How do experts generally get their expert reputation?  By writing or speaking about their knowledge in a specific field or with a specific problem. 

When your clients or referral sources have sought you out because of your expert reputation or because your education based marketing materials have convinced them of you expertise for their particular problem, the situation is much different than when you are marketing by interrupting and selling yourself. It is also much easy to feel good about education based marketing.  When you provide education to others you are helping  make valuable information available to people with problems, not "selling yourself."   

Strategies for Education Based Marketing include:

• Writing books, e-books, special reports and articles.
• Making e-programs, audio programs, CD's and teleclasses.
• Teaching courses, giving lectures, workshops and seminars.
• Writing tips booklets, articles, and newspaper columns.
• Writing newsletters and ezines.
• Filling your website with content useful for your potential clients.

More information can be found on the links below: